In 1957, Swiss SCHLUP Company,formerly a professional watch core supplier, first launched its watch products with RADO as its brand.
Five years later, RADO Watch unveiled the first wearable watch----DIASTAR, who instantly conquerred the market with its elliptic shape design and its innovative high-tech metal materials.
From then on, RADO began its success path by means of integrating special materials and graceful designs.
All its accomplishments originate from Mr. MARC LEDERRY''s innovation,chief of the designers.
Last 60s' fashions were gold and steel watches,though they were beautiful when new, trace of wearing would show several days later, and the watches then would need polishing.
Mr. MARC LEDERRY noticed that the hard metal compound with tungsten and titanium and carbide (at that time used in toolmaking and high-tech fieds), has very high wear resistance, so he advised applying this high-tech hard metal in watch manufature.And his suggestion was supported by RADO Watch's President PAUL LUTHI, under which the first wearable watch was born.
This is the legend of RADO Watch DIASTAR, and to date, RADO is still the most popular among watch collections.
After ten years' research and development, RADO invented more and more wearable materials and applied them to watchmaking business. It never stopped challenging itself to a higher level, and it continuously made accomplishments, from high-tech hard metal to high-tech ceramic, from sapphire crystal to high-tech lanthanum metal and further to high-tech diamond whose hardness is up to 10,000 Wels.
Hidden by the new materials is the capacious room for imagination, the emotional action, and the super technology, and brought by the new materials are the watches that are still beautiful and new-looking after a time of use.
Now wearable RADO is a conventional image.
The unique and eternal design is RADO Watch's another pursuit, which is clearlly individuallized, smoothly lined and with strong spirit of modernization and innovation.
When asked the pursuit of RADO Watch in design,the Global President Mr. ROLAND STREULE is ready to say, " What we pursuit is not the fashion that lasts for a year or so, that is too short a time.What we bring to the world is an eternal and classical beauty,living up to the test of time, just as our materials in watch."
In fact, the design of RADO Watch always seek to ex
ceeds the limit of time and space, to invent classical and perfect styles. The achievement that RADO Watch is uniquly designed and comfortable to wear is obtained together by designers, material experts and watchmaking engineers.
RADO Watch has its own design centre and has close relation with manny free designers.Among the countless manuscripts and designs, only few perfect ones can be put into production after series of selections and improvements



Catwalk StylesLook no further than the catwalk and you can see the importance that is being given to symbolic adornments that glamorise and accentuate the strength and uniqueness of us as individuals. The bottom line in these uncertain times is that we must empower ourselves. Statement necklaces, long earrings and multiple bangles can be used to achieve this; they get us noticed as creative individuals and dramatically show that we have something to say. Not many of us can afford or would wish to wear the spectacular but impractical styles flaunted on the catwalk in our everyday lives. But we can bring the vibe of haute couture and the realism that characterises 2009 to our wardrobes with key statement pieces, so that we can visually demonstrate that we are moving with the times, that we are the embodiment of contemporary thinking.
Quality is another thing to come back into mainstream fashion, the throw away culture of the 90's is being outmoded by products that last far longer than a season. It is no longer stylish to have many disposable pieces of jewellery, the focus on being green has now extended to our jewellery boxes. Mother nature is once again being recognised as the greatest designer of all. Natural, floral and leaf form jewellery are now considered highly desirable as they are a symbolic indication that you are ethically inspired. Similarly the focus is on natural stones such as onyx, agate and mother of pearl. All of which are relatively inexpensive, but tick the contemporary ethical and natural boxes.






